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Interpublic Group’s Weber Shandwick is the added better accessible relations agency, with offices about the apple and audience like Budweiser and Ancestry.
The bureau bound bottomward the best wins at PRWeek’s 2019 All-around Awards, had its arch year anytime at the 2019 Clio Awards with 14 wins, was called all-around bureau of the year at the Holmes Report’s 2019 All-around Sabre Awards, and was on Ad Age’s 2019 account of best places to work.
PR jobs are abundant, but it takes appropriate skills, research, and, often, access to acreage a job at a top bureau like Weber. Weber’s hiring aggregation receives about 2,200 applications per ages for its US offices alone, according to Jean Lee Swagert, the arch animal assets administrator who leads recruiting for the bureau in North America.
Business Insider talked to seven bodies — Swagert, above employees, and alien recruiters who accept formed with Weber — about how to get a bottom in the door.
Weber has a three-month summer internship position that can advance to full-time employment, said above advisers who were complex with internship recruitment.
Application requirements alter by role and office. For instance, applicants to Weber’s Atlanta appointment are asked to abide a resume, awning letter, and alternative autograph samples, while New York applicants had to abide a resume and acknowledge to a autograph prompt.
Jori Saeger, a above Weber agenda agreeable administrator who ran the Seattle intern hiring affairs from about 2011 to 2013, said about every entry-level agent started as an intern during her time there.
Dan Lee, a managing administrator at recruiting close PR Talent and above VP at Weber’s Seattle office, said interns who performed able-bodied were generally asked to break on for an added three months, alive a absolute of about six months afore they were advised for full-time positions.
But the internship is competitive, and alike admitting candidates are beginning out of college, Weber expects them to accept PR experience.
“Weber Shandwick and a lot of big agencies never capital to be your aboriginal internship,” Saeger said. “They capital to be your aftermost internship afore you get assassin full-time.”
Bryan Saxton, who interned with Weber’s all-around technology convenance in 2011, said although he didn’t accept bureau experience, he presented a portfolio of PR assignment he did for University of Oregon apprentice groups and accessories he wrote for his apprentice cardboard back he interviewed there.
“Everybody took the time to airing through that with me,” Saxton said. “I got the faculty that they anticipation it was valuable.”
Like abounding companies, Weber relies on agent recommendations, and rewards advisers for authoritative acknowledged referrals. In accession to PR experience, Weber looks for candidates with a array of abilities including abstracts scientists, UX designers, chip media experts, and healthcare specialists, Swagert said.
Lee said he referred about bisected a dozen bodies for jobs while at Weber, and they about got interviews aural a anniversary of actuality referred.
“They can avoid the absolute process,” Lee said. “If you’re activity to put addition advanced internally, you’re putting your acceptability on the line.”
Other above advisers said applicants should authorize a accord with the agent afore allurement them for a referral. Saeger said she appreciates back candidates abstract barometer emails on her account that accommodate their abilities and a resume.
Weber has a awful collaborative assignment culture, which is reflected in the hiring process, above advisers said.
“Be able for a academy cardinal of interviews depending on the role,” said Brooke Shepard, a above EVP who formed at Weber for 16 years afore abrogation in February. “That plays into the collaborative and consensus-driven approach.”
Weber additionally uses what it calls job “auditions” to vet candidates, Swagert said, which could accommodate autograph tests, presentations, or coding contest depending on the role.
Applicants should browse the website, abnormally the “employee stories” section, and LinkedIn folio to accept aggregation culture, assembly said.
“They’re a able ethical aggregation with a able moral core, and that comes beyond in their website,” said Karen Bloom, arch of Bloom, Gross and Associates, a PR recruiting close that has placed candidates at Weber in the past. “Anyone who wants to anticipate about them as a accessible employer needs to appearance they’ve done their homework.”
Weber additionally emphasizes the success of team’s projects added than alone achievements, so applicants who assume arrogant can be bound alone from consideration, above advisers said.
Curt Doty, a above SVP who formed in Weber’s Los Angeles appointment from 2013 to 2015, recalled advising a abeyant applicant — an arts academy apprentice — to dress added formally in his LinkedIn photo back applying for his aboriginal jobs. Back the apprentice was angered by the feedback, Doty knew he wasn’t a fit for the agency.
“Those are the bodies that are consistently the best successful,” Shepard said. “Ego is beneath important than accomplishing acceptable work.”
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